Advertisements, Political Economy and Children

8:38 AM

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Politics

This study analyzes how political economy plays a significant role in the construction of advertisements to suit the profile of the audience, particularly, children. Photos, videos, focused group discussion and surveys are used in this endeavor to analyze how particular advertisements are taken and interpreted by the children, how these advertisements are actually constructed to suit their target audience and why these ads continue to proliferate in the local mass media.

Introduction

Burnett, Moriarty and Wells state that advertising has great influence and impact. Considering that people can watch, listen and read hundreds of commercials in a day, advertisements become part of our lives as audience and as consumers. It is said that advertising is a dynamic public forum in which business interests, creativity, consumer needs and government regulations meet. Hence, advertising’s visible social role makes it a target for criticism. In this study, certain advertisements corresponding to the results of the survey shall

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The Impossible Dream

8:37 AM

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Ateneo

“I will continue to reach the impossible dream even against unbeatable foes” –Evelio Javier

In today’s world, is there anything a lowly student can do to contribute to the building of our nation?

I believe that there is.

Come to think of it, do you even know who Evelio Javier is? Do you even care about who he is? Often overshadowed by the prominent political figures of the 1980s, Evelio Javier was simply a man with a dream. After graduating from the Ateneo with a degree in history and law, he became the country’s youngest governor at the age of 28. He led the sleepy province of Antique with a passion and fervor

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A Brighter Philippines

8:36 AM

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Ateneo

This 2009, the Ateneo de Manila University is celebrating its Sesquicentennial year. The main theme for this year’s 150^th anniversary is “Building the Nation”. There are numerous national heroes, martyrs, and other famous personnel that have contributed to making this country a better place. For instance, there is one particular Atenean who has used his talents, skills, intelligence, and determination in order to relieve the Philippines from the dictatorial regime of former President Ferdinand Marcos. He dedicated his entire life in order to promote human rights, human dignity, democracy, and other values of an ideal Christian and Philippine society. As a young aspiring lawyer, Evelio Javier is considered as one of the youngest prominent Filipino leaders who have exhibited love and dedication for his country. He helped free most Filipino citizens from the iron hand of the Marcos government.

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Gilas is Getting There

8:35 AM

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Smart-Gilas

If you look at the current results of the Smart-Gilas experiment that started in 2009, you won’t find yourself fraught with excitement or optimism. It’s not exactly the monumental turnaround for Philippine basketball that a lot of people might have expected.

Consider.

5^th place in the 2009 FIBA-Asia Champions Cup held in Jakarta, Indonesia.

3^rd place in the 2010 Dubai International Basketball Tournament held in, well, Dubai (duh), UAE.

Champions in the 2010 MVP Cup held here in Manila.

4^th place in the 2010 Jones Cup in Taipei, Chinese-Taipei.

4^th place in the 2010 FIBA-Asia Stankovic Cup in Beirut, Lebanon.

2^nd place in the 2010 Asian Basketball Association Club Championship in Haining, China.

7^th place in the 2010 FIBA-Asia Champions Cup in Doha, Qatar.

4^th place in the 2011 FIBA-Asia Champions Cup in Manila.

*I chose not to include their PBA stints anymore, since I wanted to focus on how they’ve done in the international circuit only.

Only one title. 2 other podium finishes. Not particularly stellar right?

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The NBA: BIG

8:26 AM

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Playoffs

Lakers guard Kobe Bryant and Oklahoma City Thunder forward Kevin Durant share a philosophy.

In clutch situations — defined as five minutes or fewer left in the game and a scoring margin within five points — neither player is paralyzed by fear of the result.

Each can live with failure in those situations.

PHOTOS: The NBA's most clutch teams and players

Bryant's outlook is distinctly Kobe-esque.

"You kind of got to be somewhat of an (expletive) , to be honest, in terms of not having any concern whatsoever about what people may say, win, lose or draw," Bryant said. "I don't have that fear. I don't have that concern. Either we win or we lose, but I'm going to do what I feel is right for us to be successful."

Said Durant: "To be honest, I really don't care if I make or miss. You really can't think about it too much."

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The 2012 Filoil Flying V Preseason Hanes Cup: April 27 Notes, Scores, & Images

8:25 AM

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UAAP

Speeding Bullets:

- The newest Alas on the block seems legit as Kenneth Alas led the Squires to

Scores & Images after the JUMP:

Scores & Images:

Juniors:

UPIS Junior Maroons over FEU-FERN Baby Tamaraws, 59-56

Letran 118 – Alas 20, Villanueva 19, Alacre 16, Ramos 9, Galeon 9, Abao 9, Sazon 8, Nambatac 7, Ramirez 6, Blanza 5, Quinto 4, Castro 4, Geli 2, lugo 0, Villasis 0, Seman 0

EAC 51 – Urbina 14, Fandialan 9, Stevens 7, Crisostomo 4, Meana 4, Magtaas 3, Piopongco A 3, Bacarisa 3, Piopongco J 2, Redido 2, Tiano 0, Cabral 0, Perez 0

QS: 25-11, 63-21, 96-31, 118-51

Notable Performances:

Ivan Villanueva (CSJL) – 19pts, 9rebs, 6asts, 4stls, 1blk

Ramon Fandialan (EAC) – 9pts, 12rebs, 2asts, 1stl

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Asean Basketball League Roundup: April 4-8, 2012

8:23 AM

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Asean Basketball League

SAIGON HEAT over INDONESIA WARRIORS, 88-86

The Saigon Heat made one of the most incredible comebacks in AirAsia ASEAN Basketball history . After being down by 8 points in the last 30 seconds of the game, the Heat managed to pull an incredible comeback to defeat the Indonesia Warriors.

Jahmar Thorpe led all scoring with 23 points and Jonathan Jones added a double-double with 19 points and 15 rebounds. The Heat also received big contributions from Robert Sanz, who finished with 17 points. Heat coach Jason Rabedeaux could not have asked for a better birthday present and was unable to hide his excitement after the game.

The drama started when Allan Salangsang missed two free throws with 32 seconds to go in the final quarter while the Warriors were up 86-78. On the next possession, Jonathan Jones made a lay-up while being fouled by Jonathan Smith. Jones, however, missed his free throw.

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